"I am known as Captain Organic" - Ross Lovegrove would not be described as modest man; his talk on 'the power and beauty of organic design' highlights his self confidence in his designs. Lovegrove focuses on organic form and its ability to touch people's soul and emotion. Lovegrove breaks down his design philosophy into one term: DNA - design, nature, art. Lovegrove has reinvented his work in order to keep up with current processes, he condenses design into natural growth patterns and studies the fluidity of form.
The City Car was an interesting way of simplifying a vehicle from 30,000 components into 300. The engine-less car works on solar power, which makes sense that he would utilise a natural power source as all of his work is based on nature. Lovegrove makes use of the solar power by having the car radiate light at night and transforming the car into a street lamp - a simple, yet ingenious idea.
The DNA Staircase disassembles a regular staircase into an alluring exhibition of nature's raw beauty. By stripping it down to its bare minimum, the design displays the sound organic form of the cellulose structure of DNA - which appropriately links in with his design philosophy - coincidence? I think not. It's clear that Lovegrove considers every facet when designing.
As Lovegrove takes us on a tour of his studio and we enter his 'real world', something architects and designers rarely divulge, the audience gets an understanding of the inner workings of Lovegrove's mind; it's filled animal skeletons, chairs, bikes, sculptures (and a jelly mold). This insight is an interesting way of comprehending his thought process and the way in which is works. As Lovegrove states, "..industrial design is the art form of the 21st century"; industrial designers can greatly benefit from Lovegrove's philosophy, his work portrays a strong base of understanding organic forms and structures which are extremely important factors for designers.
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