'Design is about humans now' - David Kelley is a forward thinking man, he has clearly illustrated this in his presentation on Human Centred Design. Uniting practicality and human needs into products provides the client with a fully customised design solution. Kelley's talk focuses on introducing behaviours and personality into products. By acknowledging the core of the client's needs, Kelley and his company IDEO have grown by leaps and bounds in the design industry. IDEO have formed a way of communicating the design process beyond the typical convention of 3D models and renderings with their concept of video production, giving it a more humanistic impression.
The work executed for Prada New York centres around customised technology. The shopping experience is enhanced through the use of interactive display screens to retrieve information on merchandise, lcd changing room doors with the ability to black out and clear with the click of a button, and a 'magic mirror'; a camera that enables the shopper to view their clothing from behind thanks to a 3 second delay. This incorporates interactivity in a practical way and emphasises designing for personable involvement.
Dilbert's Dream Cube really transforms an otherwise boring and dull office cubicle into an individualised space. The employee can work in a more home-like and relaxed atmosphere through the integration of natural elements such as a light that replicates the sun's movements throughout the day and a flower that slowly wilts as the day progresses. These subtle components alter the environment into a pleasant and more enjoyable work place.
Approtec is a prime example of designing to benefit humanity. The production of water pumps benefits communities by generating jobs for the population and providing year round commerce, which inevitably boosts the economy concurrently.
It is imperative for industrial designers to view such videos to get a sound understanding of the importance of fusing human needs and progressive problem solving. Remaining well educated in new discoveries is crucial in evolving a contemporary vision. Such developments not only inform, but inspire designers to think in a new light.
No comments:
Post a Comment