Thursday, June 9, 2011

Product Service Systems: Ground for Ground pt2

Out of the three categories to choose from (food, mobility, and health) my group chose to create a product service system around the food sector. We began to brainstorm possible sectors within the food category to see which areas we could further explore. Mind maps as follows:

Our proposed system is to redistribute coffee grounds from cafes to be utilised on both a household and commercial level. The current system was mapped out in order to determine where the problem areas were.
One of the major problems associated with spent coffee grounds was the disposal. The majority of used coffee grounds were being thrown away with everyday rubbish, instead of being utilised to their full potential. A new system was mapped out to include our proposed concept:

The products in the service system are the dump bins used in cafes, the coffee ground station, and the coffee ground container. The dump bins were designed to be an improvement on the current ones used but also a multi purpose product as they double as stools. This way, the stools can be used in the cafe and with the logo being visible it promotes brand awareness. The 'Grounds to Go' station allows customers at the cafe to fill up their container with grounds and take as much or as little as they like. The 'Grounds to Go' container is conveniently sized to fit in a small handbag and seals tightly so as not to take up much space or omit odours if carried around all day.

Products:


Tech drawings:




Scenario boards:

Information booklet/starter kit:
In order to educate customers about the 'Grounds for Ground' service, the 'Ground to Go' container used for customers to take home their own grounds was accompanied by an information booklet. The booklet was part of a starter kit that customers could obtain after purchasing 5 coffees on their loyalty card. It gives customers the opportunity to start their own garden, even if they just have a couple of pot plants. The booklet is printed on seeded paper and comes with instructions so that beginner learn more gardening.

Powerpoint presentation can be found here.


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