Saturday, October 10, 2009

video reflections - seymour powell: designing dream machines


‘Designing Dream Machines’ featuring Dick Powell and Richard Seymour gives the audience an insight into the design processes and practices; from the pen to the final product. Powell Seymour focuses on creating a sound concept and nurturing the idea. A great example was the batman motorcycle, it displayed the strong development process needed to design that ‘x-factor’. The video also focuses on the industry concept of ‘client satisfaction,’ designers need to be aware of many factors including the client’s needs and requirements. Communication is an integral part in the design process; without meeting the client’s needs, design is not complete. This video emphasises the importance of identifying the problem and the stages of working through solutions until the manufacturing process.


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